Curating Online Menu
- Understanding the Offline Menu.
- Reviewing of Online Menu of Competitors.
- Strategically building proper categories & profitable pricing.
- Keeping a cushioning for the extra commission & other charges of Online Aggregators.
Foodnetics
Cook Fresh | Grow Fresh - our restaurant growth program for restaurants and cloud kitchens selling offline and through Swiggy, Zomato and other online aggregators.
For any communications related to FOODNETICS, please contact support.foodnetics@gmail.com
01
Kitchen Protection
Operating Online Aggregators
- Keeping a check on the operations of Online Aggregators.
- Communicating with the Online Aggregators for the smooth operations of the Kitchen.
- Resolving any issues on behalf of the Kitchen with the Online Aggregators & vice versa.
Online Discount Promotions
- Understanding the customers needs for discounts on Online Platform.
- Keeping customized & attractive discount offers.
- Constantly monitoring the usage & profitability of the discount/s & promotions for both the Kitchen & the customers.
Reduction In Burn %
- Keeping an eye on the charges made to Kitchen through Online Aggregators.
- Safeguarding the extra costs for advertisement, commission charges, long distance charges, etc.
- Elevation of no of Orders.
- Monitoring of Ticket Size per Order & enabling to increase the same with our strategic algorithms.
02
Business Growth
Online Growth & Sales
- Scanning of Sales done through Online Aggregators.
- Promoting bestseller items online with attractive discounts & offers.
- A cautious Customer-Online Aggregator-Kitchen Relationship approach.
- Tracking of no of orders & ticket size per order through our data analytics & algorithms.
- Approach towards cost-cutting methods for inputs & purchases.
Offline Growth & Sales
- Monitoring of Sales done directly through Kitchen.
- Scanning of bestseller items & promotion to direct customers.
- Proper track of no of orders performed including the quantity of each item is possible through our associate CRM-POS Software.
- Analysis of customer needs & approach.
- Valuable inputs in Kitchen Setup, Restaurant Accessories, Staff Management, etc.
Tracking Online Payments
- Checking & Reporting of Inward payments through Online Aggregators.
- Scrutiny of any inward payment deduction and reporting of the same.
- Keeping a track of GST & TDS deduction & proper reporting of same.
- Refund of any uncalled-for cancellation of orders in agreed % with the online aggregators.
Monitoring Discount Sharing Ratio
- Integrating logical & customer oriented discount offers which in turn be beneficial to the Kitchen.
- Thorough checking of Discount Sharing Ratio done by Online Aggregators through our Data Analysis & Algorithms.
- Keeping an eye on the competitors Discount Sharing Ratio with the same Online Aggregators & eventually asking these Online Operators to match/increase to same Discount Sharing Ratio.
03
Promotions & Marketing
Online Presence
- Crafting an attractive Website with detailed information of Kitchen/Restaurant.
- Creating Social Media Pages - Facebook, Instagram, etc.
- Creating & Managing a Google Page for the Kitchen/Restaurant.
- Obtaining & Replying to customers Review of the Kitchen/Restaurant.
Promotions
- Creating Social Media Posts - Regular & Seasonal Greetings.
- Posting attractive Offers in Social Media.
- Arranging delightful Photoshoots & crafting unique Menu Themes for grabbing customers notice.
- Pushing awareness of the Kitchen/Restaurant through Online/Web Influencers.
Customer Acquisition
- Identifying the target customers.
- Brand creation for the Kitchen/Restaurant with content marketing.
- Distribution of Pamphlets, Leaflets with offers & Special Ordering Menu.
- Watching over the taste of your own customers in Online Platforms & converting the orders from Online to Direct through Smart Marketing.
Customer Retention
- Guiding the Kitchen/Restaurant for creating an End User Value.
- Creating Customer Data through our associate CRM-POS Software leading to provide Loyalty Points, Birthday-Anniversary Offers.
- Analysis of customer preference food & offering a time to time lucrative offers.
- Marketing to customers interest.
- Keeping an eye on the customers questions & complaints & eventually solving them.
04
Business Taxation
GST Consultation
- Keeping a track of outward & inward supplies.
- Monthly GST Returns.
- Watch over the Online Aggregators for GST deduction at the time of inward payment to Kitchen/Restaurant.
- Guidance over claiming any unjustified Input Credits & thus avoiding any form of GST penalties, interest fees, etc.
Financial Statements
- Preparation of Financial Statements such as Growth, Sales, Purchases, Profitability, etc.
- Keeping a calculation of TDS deducted by Online Aggregators.
- Financial Planning for the upcoming financial year through our Data Analysis & Algorithms with the help of our associate CRM-POS Software.
Informations
How Foodnetics adds value
Concept of COK
Customers · Online Aggregators · Kitchen
Before Foodnetics
Kitchen + Face Value to Online Aggregators
Kitchen + Product Value to Customers
After Foodnetics
Kitchen + Product Value + Face Value to Online Aggregators & Customers
Customers order food and pay the aggregators (Zomato, Swiggy, Uber Eats), who deliver it; kitchens receive the orders but are paid less. Foodnetics builds both the product value and the face value of the kitchen.
Sales Funnel Strategy
Happy Customer + Sales Target + Profitable Kitchen/Restaurant
- 1 Awareness Making an Awareness of Kitchen/Restaurant.
- 2 Consideration Creating a sense of Consideration in the mind of customers with Brand-Concept Marketing.
- 3 Preference Imbibing in customers for a Preference to that particular Kitchen/Restaurant.
- 4 Purchase Acquisition of customers by making them Purchase food & creating Product value.
- 5 Loyalty Retention of customers through Loyalty - reward points, End User Value.
- 6 Advocacy Generating a sense of Advocacy by equipping customers to create a buzz through social mentions, reviews, etc.
Great marketing makes the customer feel smart!
- Teamwork
- Strategy
- Analysis
- Research
- Innovation
- Planning
Importance of Foodnetics
Cloud kitchen business - with and without Foodnetics
With Foodnetics
- Reduction in Burn %, increase in profitability.
- Digital marketing, online presence of the kitchen.
- Customer acquisition, customer retention. Positive effects on business growth & sales target.
Without
- High margin charged by online aggregators, thus low profits.
- Customer data masking & lesser customer interaction.
- Reduction in net margin factor. Cynical effect on business growth.
